The infrastructure on the roads should improve the odds of walking away, not work against them.

Accidents can happen any day on our roads, some are minor fender benders and others can be life-changing events. It's the harsh reality we face whenever we get behind the wheel for another routine trip. We can do our best to drive diligently, following the rules of the road and choosing the vehicle with the top crash-test ratings but we can't control every variable.

When collisions do occur, the infrastructure on the roads should improve the odds of walking away, not work against them and that's where EcoPoste helps to protect what matters the most.

As a safer alternative to wood or metal signposts, EcoPoste recycled signposts are engineered to bend or collapse on impact, allowing the vehicle to ride over the post or letting the post contour along the hood, reducing the risk of windshield penetration and serious injury. Protecting passengers and pedestrians is what matters most and that’s what EcoPoste is set out on accomplishing.

EcoPoste has passed MASH (Manual for Assessing Safety Hardware) crash testing at all required speeds and impact angles for Test Level 3 (TL‑3), the standard used on higher-speed roadways. MASH evaluation looks at structural behavior, energy absorption, vehicle stability, and occupant risk, criteria that EcoPoste meets through its collapsible, breakaway design. By contrast, traditional wood posts are not MASH-approved for these applications, and only certain metal post systems have achieved MASH TL‑3 certification.

Beyond safety, EcoPoste delivers meaningful environmental benefits. Each post is made from 100% recycled plastic and can be recycled again after a collision, supporting a true circular lifecycle. Wooden posts, often treated with chemicals, cannot be recycled and typically end up in landfills. As demand for sustainable road safety products grows, so does the volume of plastic being diverted from landfill with currently an estimated 20+ tons of plastic is recycled daily to manufacture EcoPoste signposts.

Protecting what matters most, our loved ones and our planet, that’s what EcoPoste has set out to do across North America and globally.

Reach out to learn how EcoPoste can become part of your daily commute, send an email to info@ecopostenorth.com